Another brand we are thrilled to be stocking at Bloom Avenue is British Activated Energised Organic Skincare – AEOS in short.
Using biodynamic farming, unique indulgent plant ingredients, and a holistic approach to beauty, AEOS stands out by offering exceptionally well-formulated beauty products.
Let’s find out more about this outstanding company!
Your brand invites to self-care and healing rituals while being very respectful of the environment. Can you tell us why those aspects are so important?
If we don’t look after the earth, what future will we leave for our inheritors. We firmly believe that the energy that goes into everything we do will be magnified universally, into the product. So to take care of how we farm, how we grow our crops, how we produce the product, how we deal with any waste from the process, how we deal with our carbon emissions – are all very important.
Integrity to us isn’t what you say you do, but what you actually do. To have Shire Farm in Lincolnshire, being farmed biodynamically, helps us showcase just what is possible for future generations. And how compassion for the environment doesn’t have to compromise in any way the quality of the product.
For us, it’s important that we lead by example, inspiring people to see what else is possible, and hopefully bringing about a very positive change in the world.
You use a unique ingredient in your line: spelt oil. Why did you choose it as a main beauty ingredient?
All AEOS skincare products contain biodynamic spelt oil, that is grown and harvested on Shire Farm, the Aura-Soma Demeter-certified biodynamic farm in England. It is extracted using supercritical CO2 extraction to maintain the full properties of the oils.
Spelt is an ancient cousin of modern wheat and is bursting with vitamins and proteins. Due to the way in which the plant itself is grown, the spelt as an ingredient is very ‘available’ to the skin for optimal absorption. Our spelt oil is extremely rich in natural Vitamin E and essential fatty acids and boasts excellent antioxidant, moisturising and regenerative properties.
As a result it may be particularly beneficial for prematurely ageing, very dry skin or when the skin is subject to harsh environments or extreme changes in temperature. Spelt oil has also been reported to help those with skin conditions such as eczema.
Your skincare range is also enhanced by the addition of spagyric tinctures. Could you please explain their benefits?
Spagyric tinctures are liquid gems and crystals prepared specifically for Aura-Soma Products Ltd, according to an ancient holistic alchemic process, which views body, soul and spirit as a balanced unity.
Spagyric refers to the process of separation, purification and re-combining of materials – fundamental alchemical techniques used for the preparation of substances. By separation and parting of the original substance into its diverse components, the useful is first separated from the useless. Using a specific method of new composition, the pure and useful components are combined together again. The spagyric tincture manufactured in this manner contains the beneficial substances in refined form and are thus more therapeutically effective than the original substance.
Spagyric tinctures are not effective because of their ingredients; rather, they are effective because of the metaphysical powers released by the manufacturing process. Spagyric is alchemy in practice and adheres to alchemical laws practiced by Hippocrates, the Father of Modern Medicine. By bringing together the alchemical techniques of the ancients along with cutting edge skincare formulas, the AEOS products provide a medium through which these tinctures may have a direct effect on the human energy field. It is a truly unique approach to skincare and general well-being.
What is the one product that you would recommend to novices who have never tried AEOS before?
If you had one top beauty advice to share with us, what would it be?
Switch to natural products that work in harmony with the natural physiology of your skin.
We love your philosophy of natural “ageing” becoming beautiful. How do you see your brand in 5 years time?
The world leader in organic beauty. A brand our customers can trust. A brand that delivers results beyond the expectations of our customers. A brand that helps to inspire women and men to fall in love with their skin again.
The Bloom Avenue team
Visit our boutique