Star ingredient: hyaluronic acid

Keeping the skin well moisturised is the key priority in our skincare beauty routine, because we know that hydrated skin is happy skin.

Hyaluronic acid (HA), is without a doubt, one of the superstar beauty ingredients when it comes to hydration. HA is a fabulous molecule, that retains water in an incredible way.

So, how does it actually work?

Scientific facts in a nutshell

Hyaluronic acid is a glycosaminoglycan, which, in simpler terms is a sugar that is naturally present in the skin. It plays a critical role in cell interaction, but also has various lubricating roles within the body. Hyaluronic acid is classified as an humectant: it retains water from the environment or deeper skin tissue.

For beauty purposes, hyaluronic acid can be used either as the “entire” molecule or as “small fragments”. You will hear about “high molecular weight HA” and “low molecular weight HA”. The size of hyaluronic acid determines the depth of penetration into the skin. To simplify: the smaller the fragments, the deeper HA will be absorbed into the skin.

Therefore, one key fact to remember is that hyaluronic acid does not penetrate the skin unless it has a very low molecular weight. Its salt, sodium hyaluronate, has the same moisturising properties, but seems to be better absorbed.

What it does for the skin

Hyaluronic acid and sodium hyaluronate have some amazing effects on the skin and the good news is that every skin type can benefit from it.

In addition to generously moisturising it, it softens, brightens and calms the skin.

The skin also appears more radiant as hyaluronic acid has a very interesting plumping effect that ultimately minimises the appearance of fine lines and wrinkles.

What’s not to love?

Here are our top, tried-and-tested, product recommendations

By now you probably have understood that we, at Bloom Avenue, absolutely love skincare products rich in hyaluronic acid so here are our top picks:

• Age protect fluid from Santaverde – Our go-to moisturiser for Spring
• SOS hydra repair intensive serum from Madara– A powerful shot of hydration
• Youth restoring night cream from Supermood– A potent night elixir

With love,
The Bloom Avenue team

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